Primark — Workout Campaign
For Primark’s January 2020 collection of recycled workout wear, we decided to focus the casting on individuals with a genuine keen interest in sport and fitness, to add authenticity to the campaign.
Art Director — Becky Pritchard
Photographer — Benjamin Lennox
Stylist — Daisy Deane
Hair — Roku Roppongi
Make-up — Anna Payne
Casting Director — Anna Voisey